The ultimate objective of Arab mainstreaming (similar to gender mainstreaming) is to promote equality by incorporating content pertaining to the needs of Arab Israeli citizens into the Israeli mainstream media. From this objective follow three complementary goals:
1. Promote the mainstreaming of the Arab public in the Israeli media in an effort to balance coverage and increase the representation of Arab journalists, their worldviews and life experiences.
2. Promote a shared civil society through a dialogue between Jewish and Arab media persons in order to get acquainted with “the other,” become familiar with their narrative, and be able to reflect it.
3. Make a positive impact on the public discourse by amplifying messages and language in the media that embody concepts of equality and civil rights. The program will also monitor the media for content, messages, and representation of various subgroups in Israeli society in an effort to raise awareness and bring about positive change in this area.